Selena Gomez May Be Launching a Beauty Brand

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Watch out, Kylie Cosmetics, Fenty Beauty, Drew Barrymore’s Flower Beauty, and Lady Gaga’s HAUS Laboratories! There may be a new celebrity beauty line in town, and if the rumors are true, it’ll be a very, very big deal. According to Refinery29, actress and musician Selena Gomez has just filed a trademark application for a beauty line, and we couldn’t be more excited about it.

On July 11, a trademark was filed via the U.S. Patent and Trademark Office for a “Selena Gomez” line of beauty products, including cosmetics, perfumes, colognes, hair care, skin care, body care, soaps, and even incense.

We haven’t heard anything from Selena directly about a beauty line, though it appears it’s been in the works for over a month if not more. She’s been one of our favorite beauty icons since her early days, with a preference for a classic look that’s both relatable and glamorous. If her beauty line doesn’t include a few killer red lipsticks and a liquid liner for duplicating her go-to smoky eye look, we’re going to be pretty upset. It’s also worth noting that Sel does have a perfume, the eponymous “Selena Gomez” fragrance from 2011, though it’s only available from discounters at this time.

Though Selena has kept things low-key for most of the summer, things are starting to heat up for the star again. She walked the red carpet at Cannes in the spring in support of her movie The Dead Don’t Die, securing her status as a fashion icon. Her Puma campaign dropped earlier this month and she’s been working on a new album, her first since 2015’s Revival. The album could drop sooner than we think; at the premiere of The Dead Don’t Die, Selena told ET that it was “finally done.”

While we don’t have a ton of information about a Selena Gomez beauty line yet, or confirmation from the star or her team, we do have a few brilliant ideas for product names. Selena, we think “Stars Dance” is a great name for a shimmer powder or shadow, and “Hit the Lights” is perfect for a highlighter. What about “A Year Without Rain” dry shampoo? If you need help coming up with more, you know where to find us.



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